Thursday, November 03, 2005

Recurring dream.

I'm my age, but I'm sitting at an old elementary school flip-lidded wooden desk, with a heavily scratched wooden top. Clearly carved in neat letters near the bottom-right hand side is the name "Dorian Dareo, CEO." The letterforms are a tiny bit shaky, as though they had been carved by a child, but consistent enough to imply that they are based on a particular font.

What does this mean? I've been playing around with the idea of selling a "just add water" brine mix recently — a dry mix of salt, sugar and spices that you'd just stir into boiling water and use to soak pork or poultry. Maybe the dream means that it's going to be really successful, and this "Dorian Dareo" will be the Howard Lester to my Chuck Williams. As far as I know, those two have a decent working relationship, and Williams-Sonoma is a highly profitable company, so this is all right.

On that note, I'm going to go work on my brine mix. Recent tests proved that boiling the ingredients in the water first really does help them enter the meat more thoroughly. Picture a handful of dry sugar granules sitting on a favorite sweater — now picture two ounces of sugar syrup being squirted onto the same sweater. The syrup is obviously going to get further into the sweater than the granules.